More than 2,000 of Cadbury's male employees joined the British Armed Forces, and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops. It was operated by Cadbury between 19 to process locally collected milk and produce "chocolate crumb" which was transported to Cadbury's in Bournville. Cadbury soon expanded its product range with Flake (1920), Creme eggs (1923), Fruit and Nut (1928), and Crunchie (1929) (originally under the Fry's label).By 1930 Cadbury had become the 24th-largest British manufacturing company as measured by estimated market value of capital.The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant.
By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand and Australia, although palm oil is still listed as an ingredient in Cadbury's flavoured sugar syrup based fillings (where it referred to as 'vegetable oil').On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US.9bn).During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war.The wartime rationing of chocolate ended in 1950, and normal production resumed.Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries. With the development of the Birmingham West Suburban Railway along the path of the Worcester and Birmingham Canal, they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham.
Located next to the Stirchley Street railway station, which itself was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year.As the Cadbury family were Quakers there were no pubs in the estate.Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. Fry & Sons, another leading British chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight.One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate.In October 2007, Cadbury announced the closure of the Somerdale Factory, in Keynsham, Somerset, formerly part of Fry's.