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Odds are, your response will be a little different.

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Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.And if the ads were any good at all, people bought the products.You've been approached five times by various faux charities on your way to the gate, and you've got a headache to top it all off.Same guy comes up to you and asks the same question.Now, imagine the same airport, but it's three in the afternoon and you're late for your flight.

The terminal is crowded with people, all jostling for position.With just five channels to choose from, I quickly memorized the TV schedule.I loved shows like The Munsters, and I also had a great time with the TV commercials.This site has been up and running for more than ten years, when the book first came out.Hard to conceive of today, but the book was a top 100 bestseller for almost a year.That's quite a lot to ask of thirty seconds of TV time or 25 square inches of the newspaper, but without interruption, there's no chance for action, and without action, advertising flops.