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Many speed dating events are targeted at particular communities: for example, LGBT people, polyamorists, Some feel that speed dating has some obvious advantages over most other venues for meeting people, such as bars, discotheques, etc.

As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.Requirement for each event vary with the organizer.Specific age range based on gender is a common restriction for events.The first speed-dating event took place at Peet’s Café in Beverly Hills in late 1998.

Usually advance registration is required for speed dating events.

Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person.

On the other hand, feedback and gratification are delayed as participants must wait a day or two for their results to come in.

It also found that dialogue concerning travel resulted in more matches than dialogue about films.

In a 2012 study, researchers found that activation of specific brain regions while viewing images of opposite-sex speed dating participants was predictive of whether or not a participant would later pursue or reject the viewed participants at an actual speed dating event.

Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.