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It appears unusual to find a single Millennial who doesn’t have an account on at least one dating app.For one, they’re slowly creeping into advertising territory that’s currently monopolised by platforms like Facebook and Google.It was announced in February 2009 that Match.com's European operations was sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.

The suit was dismissed by the United States District Court for the Central District of California on April 25, 2007.According to the complaint, filed in the United States District Court, Southern District of New York, represented by attorney Norah Hart, "Match misleads paying subscribers by charging them for the ability to write e-mails to members who can't reply to their e-mails or even read them." Another class-action lawsuit was filed in December 2010, alleging that the site maintains thousands of inactive, fake and fraudulent profiles on its dating site to mislead and lure consumers into subscribing.After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).In late 1999, was moved to Dallas, Texas, to merge with another matching site, One & Only networks, that IAC had purchased the same year.On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ".[7] In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.

It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.

Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).

The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.

Singles Net was also acquired by in February 2010, adding to Match.com's collective portfolio of domestic and international online dating brands.

announced its mobile application for Android in March 2010, making apps available on all major smartphone platforms.

On February 4, 2010, and Meetic announced a joint venture in the Latin American dating market.