But suddenly, the poignant, heartbreaking and funny (and not-so-funny) dating experiences of women in late middle age and up have exploded onto our screens, and into our reading material.
Netflix has just renewed for a fourth season Grace and Frankie, a show starring Jane Fonda about the unlikely friendship and sexual experiences of two women in their 70s.
But according to Helen Razer, the reason these sorts of stories are appearing more frequently on our screens and in our books is profit.
Executives have realised older women "are among the society's biggest spenders", she said.
" says Ms Lethbridge, a former advertising executive who regularly travels overseas, has two adult children, and is three-times divorced herself.
"I just wanted my independence." Then there is the sexual mismatch.
Until only recently, that sort of show seemed like an impossibility, with the sexual and dating experiences of older women having long been considered either worthy of derision (see any Golden Girls episode) or ratings poison.
Just ask Amy Schumer, whose widely praised video skit, Last F***able Day, sent up the previously unspoken Hollywood "law" that women above the age of 40 are as desirable as drywall.
Prior to that, Amy Schumer, who wrote the skit, tried in vain for three years to find a woman willing to be in it.
In Australia, 50-something women in the media such as Lisa Wilkinson and Tracey Spicer have gained major traction for talking about their age.
When American businesswoman Darlene Daggett sued her matchmaking services firm last month for setting her up on a string of horrific dates, the news ricocheted around the world. For her US0,000, Ms Daggett, 62, was introduced to, among others, a man who passed out from a heart ailment on their first date, and a convicted felon.
Another potential suitor told her he was waiting for his terminally ill wife to die before re-entering the dating pool.
Spicer's 2014 TEDx talk, The Lady Stripped Bare, has been seen by nearly 1.5 million people.