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As of May 2017 According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience.

Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.

Spiegel explained that this process allowed the video data to be compressed into the size of a photo.

On behalf of their clients, the law firm concluded that Reggie Brown had made no contributions of value or worth, and was therefore entitled to a share of nothing.

In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.

Content in the Memories storage area can be searched by date or using a local object recognition system.

Snaps accessible within Memories can additionally be placed into a "My Eyes Only" area that is locked with a PIN.

By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured.

After a single viewing, the video disappears by default.

Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.

The ability to send video snaps was added as a feature option in December 2012.

The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles.

Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.

Memories allows snaps and story posts to be saved into a private storage area, where they can be viewed alongside other photos stored on the device, as well as edited and published as snaps, story posts, or messages.