Speeddating marketing

They make split-second decisions on matters of the heart, creating a pool of information on one of the more ineffable yet vital questions of our time—how we select our mates.

The concept of rapid-fire dating has gained tremendous popularity, spreading to cities all over the world.

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As you might imagine, I did not find the love of my life.

I made some beginner’s mistakes; however, I am not alone in having struggled with speed dating.

AS A PSYCHOLOGIST, I have always found the concept of speed dating fascinating.

During a series of mini dates, each spanning no more than a couple of minutes, participants in a speed-dating event evaluate a succession of eligible singles.

When the buzzer sounds, half of the singles move to another chair and a different partner, in a kind of round robin.

After the event is over, the daters submit to the event’s organizers the names of the individuals they would like to see again.Decisions, Decisions Traditional dating can seem haphazard, contingent on seemingly minor details such as whether you signed up for the right yoga class or patronized the same bar as your future love interest.Online dating, too, has its drawbacks, requiring hours to sift through profiles and craft careful introductory e-mails before arranging to meet in person.These rules of thumb are evolutionarily adaptive, however, and not necessarily a bad thing.Millions of years of experimentation with different heuristics, conducted in a range of environments, have led us to learn which ones are most effective.In essence, heuristics are ingrained rules of thumb that allow us to save effort by ignoring some of the information available to us when we evaluate our options.