The dawn of the new millennium saw Squier dabbling once again in areas perhaps better left to others, with several products designed to appeal to and accommodate more aggressive playing styles.The Squier Showmaster Series, much like the HM Series of the 1980s, featured non-pickguard guitars with locking tremolos, multiple humbucking pickup configurations, black hardware and reverse headstock designs.Figured-top Deluxe models and black-and-chrome Standard Series models were launched, along with two Telecaster Custom models that became part of the new Vintage Modified family.
Accordingly, the long-dormant Squier name was resurrected and assigned to export versions of the new Fender Japan vintage models; these became known as Squier JV ("Japanese Vintage") instruments.These high-quality models featured minimal design changes, including a small Squier logo on the headstock where the "Original Contour Body" decal normally appeared, and a more cost-effective zinc tremolo block in place of the usual steel one.The promise of a new, revitalized Fender dawned in the early 1980s as the dismal CBS era wound down, and concerned Fender officials noted the abundance of Japanese guitar makers who were blatantly copying—in some cases cloning—original vintage Fender designs with great accuracy and low costs, albeit with some occasionally bizarre details.In one particularly galling instance, for example, one manufacturer used headstock logos closely resembling those of original pre-CBS Fender guitars, but using the words "Tokai" (with a large backward uncrossed "F"), "Springy Sound" instead of "Stratocaster," "Breezy Sound" instead of "Telecaster," "Oldies but Goldies" instead of "Original Contour Body" and —the last straw— "This is the exact replica of the good old Strat" instead of "Fender Musical Instruments" in small print below the main logo. Fender acted by setting up its own official Japanese manufacturing operation, Fender Japan, in March 1982. S.-Japanese venture, Fender Japan produced guitars with material and technical support from Fender's U. facilities; Japanese manufacturing facilities even included factories that had been producing the aforementioned Fender copies.While the brand has produced its share of innovative designs over the past 25 years, its main focus and most successful approach has always been to be the "value brand" alternative to its big brother, Fender. Fender entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.
S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.hese early Squier JV models were produced until late 1984 and are highly sought after among collectors today for their quality and relative scarcity.Soon after their introduction, a new and larger Squier logo appeared, accompanied by the now-familiar "by Fender" logo.Squier celebrated its 20th anniversary in 2002 by launching its new Series 24 instruments (referring to their 24 3/4' scale length).Although the new series offered several instrument style options—single-cutaway beginner guitars, semi-hollow-body blues guitars and archtop jazz boxes—at an excellent value, these products ultimately did not resonate with the Fender audience, beginners or otherwise.By May, Fender Japan had six vintage instruments— '57 and '62 Stratocaster models, a '52 Telecaster, '57 and '62 Precision Bass® models and a 62 Jazz Bass®.