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Use the story to uncover the hidden treasures you have in your product catalog.Step three: Use Transactional Emails as a part of marketing Marketing teams tend to govern marketing emails, whereas transactional emails often sit under IT departments.The space within your transactional emails can help you to connect your customers with their wants and desires. Give your transactional emails the same brand feel as your marketing emails for a consistent experience.

Are smart watch users, Google Home Assistant and Amazon Echo things we can safely ignore?Read the full article here on Smart Insights: 5 trends Email marketers need to stay on top of and a couple you can safely ignore…The top are in the category data analysis, emails and ESPs, content and segmentation.The other big winners this year are email design and improved ESP platforms followed by video content and AI-assisted segmentation/ personalization. The data analysis category includes artificial intelligence and bots with nearly half (15 of 33) of the category predictions dominated by that type of smart tech.Email is a mainstay in the marketing toolbox, but marketers need to continuously evolve their email tactics to cater to a changing audience.

Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. So know that we made a newer, super updated, latest version with all the new 2018 email marketing predictions.– email design techniques, such as creating carousel elements, hamburger menus, and interactive features in their emails.However, these design innovations still are largely unproven in value.Such an identifier can be used for for instance retargetting or profile enrichment.Top minds in the email marketing industry have come together for some crystalball gazing over at Campaign Monitor. closing the disconnect between brand and customer Every year we talk about personalization, yet so many marketers still think this ends with adding a first name to an email. To connect with your contacts by taking a look at your data, to find true segments and personalize our messages based on the needs of each segment.With predictions about what the future holds for email marketing in 2017 and beyond. Read the full article here: 7 email marketing predictions for 2017 Josie Scotchmer of Mailjet declares this year’s theme “Start practicing what you preach”. In her post Email: the trends for 2017, she encourages to get the basics right, stop talking about what you’re going to do and start putting practices into action. Step two: Build an emotional connection through Brand Storytelling To be truly great at brand storytelling, you need to first understand your customer journey.