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Because the show could not find an audience against Today (and its anchor team of Jim Hartz and Barbara Walters), ABC sought a new approach.

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; no legal cease and desist action was finalized against ABC in the matter, however.The launch of Good Morning America did result in the Boston morning show changing its nameā€”to Good Day! ABC took an episode of The Morning Exchange and used it as a pilot episode.In August 1986, he was replaced by Spencer Christian, who worked at WABC-TV in New York City and served as fill-in meteorologist for both Coleman and Murray whenever they were away on vacation or assignment.The program's ratings climbed slowly, but steadily throughout the 1970s and into the 1980s while Today experienced a slight slump in viewership, especially with Walters' decision to leave NBC for a job at ABC News.A third hour of the weekday broadcast aired from 2007 to 2008, exclusively on ABC News Now.

The program features news, interviews, weather forecasts, special-interest stories, and feature segments such as "Pop News" (featuring pop culture and entertainment news, and viral videos), the "GMA Heat Index" (featuring a mix of entertainment, lifestyle and human-interest stories) and "Play of the Day" (featuring a selected viral video or television program clip).The Sunday edition was canceled in 1999; weekend editions returned on both Saturdays and Sundays on September 4, 2004. Eastern Time, although stations in some markets air them at different times.Viewers in the Pacific Time Zone receive an updated feed with a specialized opening and updated live reports.Also unlike both the NBC and ABC shows, The Morning Exchange was not broadcast from a newsroom set but instead one that resembled a suburban living room.In the process of screening the Cleveland morning program as a creative source, ABC also began looking at another local show, Good Morning!After very positive reviews for the pilot, the format replaced AM America in November 1975 as Good Morning America.