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In contrast, in late life, individuals may seek romantic partners who can become a part of their established social world.

This statistic displays the most googled online dating keywords on Google UK during February 2016.Most googled was the term "first dates", which was searched 110 thousand times in the United Kingdom that month.Older adults are utilizing online dating websites in increasing numbers.Adults of different ages may share motivations for companionship and affection, but dating profiles may reveal differences in adults’ goals.Collectively, these theories suggest that people of different ages may present themselves in distinct ways when seeking romantic partners.

Based on the structure of adulthood, young adults’ self-presentations may focus on life tasks aimed at gaining a foothold in adult roles, pursuing future achievements, and investing in potential procreation (and sexuality).

However, adults of different ages have distinct goals, priorities, and motivations, which their self-presentations to potential dating partners may convey.

Predictions in this study were derived from three key theories—sociocultural theories, evolutionary theory, and socioemotional selectivity theory.

Theories addressing age-related changes in motivation suggest that younger adults are likely to emphasize themselves, achievements, attractiveness, and sexuality.

Older adults are likely to present themselves positively and emphasize their existing relationships and health.

Self-presentation plays a central role in finding dating partners; potential partners use this information to decide whether to start a relationship (Derlega, Winstead, Wong, & Greenspan, 1987).